Instagram is an online mobile application that is employed for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter includes fast become a favoured social media tool. Instagram was originally developed so that people could apply different filters to photographs they had taken on their smartphones and would allow these types of easily upload and share these photos with friends (or account followers) while using Instagram application. More recently video was introduced to Instagram it can be uploaded, but Instagram video lessons are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There much more than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per work day.
The account is 'free' to develop so there are low barriers to your path.
It is often a medium that permits you to for easy sharing of content twenty-four hours a day.
What connected with success have businesses achieved using Instagram?
Businesses such as Levis, L'oreal and any huge selection of others tend to be able to use the tool to:
To increase awareness of their products and services.
To increase brand buzz.
To showcase their community and pro bono try to inspire and attract prospects to engage with their product, service or brand.
Run successful promotions, competitions and freebies.
Small Business marketing success with Instagram
Instagram usually be particularly popular with product based businesses consequence of its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is because the application allows for photos for posted and shared individuals who either wearing or basic products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as many small businesses are usually able to leverage the power of buy instagram likes to engage their satisfied customers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 they've got achieved this through the of attractive photographs regarding food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would become in or search designed for.
Bloggers, social media stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of individuals following their Instagram records. This 'influencer' group makes sure that there are many eyeballs there ready discover your goods. The audience has recently been designed for you. The engagement has recently been formed and enjoying this manual your product uploaded onto their Instagram feed or featured along with a blogger or popular Instagram account holder will aid you to grow your audience faster. Therefore taking time to identify key 'influencers' in your industry and in what way you can tap into this is very important.
Hashtags - What are they?
How would they be used to increase business exposure?
I indicate that if you are interested in getting onto Instagram you take the time beforehand doing your Hashtag research. Hashtags are tags in which you can incorporate a caption of images that you upload. To create a hashtag you really have to use the # symbol at best of the tag which usually add a keyword or several keywords without spaces after the hash symbol. For example, you might post a unit image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Might possibly already consider hashtags as they are also popular on Twitter exactly what you are not take a glance online notice some examples of how they have been used. The reasons for the hashtag is to tag your photo into a subject or topic category that is 'searchable' or 'popular' on Instagram.